LinkedIn to your Facebook lately or are you bored of being a digital twit? Have we all become antisocial about social media sites or do they still have something to offer us? Ok, so you don’t look up as many random school friends as you did this time last year. And telling people what you’re up to right this second might have lost its appeal after Stephen Fry got too busy to “follow” you. But we’d argue social media still has a lot of untapped potential to offer, especially for the B2B sector.

There are two sides to every conversation but at the moment, most of what we do on social networking sites seem to be talking to the vast thin air of cyberspace. Here’s my top trends emerging from social media that will blow away the binary tumbleweeds and get social media working…

Social Customer Service

Q: What’s the difference between your customers and people on social media sites?

A: Absolutely nothing

Let’s face it, if you’re part of any sizable company, there’ll be a Facebook group that complains about your services before there’ll be one praising you. There’s an old adage that states stories of good customer service are passed on to three other people while bad experiences are told to at least eight eager listeners. But on the internet, you can use this to your advantage.

Read the rest of this entry »